Food Sensory Analysis and Consumer Studies
In today’s competitive food landscape, understanding consumer preferences is paramount. Beyond taste, texture, and aroma, emotions, values, and cultural contexts influence food choices. Impact Food Hub leverages on sensory analysis and consumer studies to empower businesses with invaluable insights, propelling them towards success.
IFH’s experienced team; comprising sensory scientists, food technologists, and market research experts, deliver actionable insights. Combining sensory analysis with consumer studies creates a comprehensive view of the food experience.
IFH guides companies in product development by:
- Product profiling: Identifying key sensory attributes and differentiating offerings from competitors. Optimizing formulations: Fine-tuning recipes based on consumer feedback.
- Identifying trends: Exploring emerging taste preferences and incorporating them into new product concepts.
- Descriptive profiling: Defining the sensory fingerprint of a product for reference and quality control.Gaining a deeper understanding of consumer behaviour through: Focus groups and in-depth interviews:
- Surveys and questionnaires: Quantifying preferences and perceptions about existing products and potential innovations.
- Concept Testing: Validating new product ideas and packaging designs before commercialization through: Central location tests: Gathering controlled feedback from target demographics in a sensory lab.
- Home-use tests: Understanding real-world product experiences in consumers’ own kitchens.
What Our Cherished Clients Say
Simon Djabatey
, Blaze shito
Under close guidance of IMPACT FOOD HUB, blaze spicy shitor is FDA CERTIFIED and one of the best selling pepper sauce in Ghana .
With six different sizes nicely packed to choose from, it also come with different types ( chunks of beef/ shrimp) and also comes in HOT or MILD ,making room for everyone.
Thank you to the IFH team.
Dede Buckman
, Cool Scoop
Impact Food Hub Company played an integral role in getting our gelato product into shops. They assisted us with FDA registration and shelf life analysis. The shelf life analysis was an easy and seamless process. Their communication and customer service is top notch. We highly recommend them for all food product development
Felicia Mensah
, Spring-Forth Foods
We were introduced to the Frozen Yam Chips and received the Technology Transfer from Impact Food Hub. The team provided training in a professional manner, and we are grateful for that.
Emelia Sackey
, Cece rice
We highly recommend Impact Food Hub Company to any company looking to develop their products or in need of certification. They provided expert advice and guidance throughout the entire process, making it a smooth and successful experience for our business. Their team’s dedication to our success and their personalized approach made the partnership invaluable, and we look forward to working with them on future projects. Thank you, Impact Food Hub Company, for all your support!
Sarpong Adu Acheampong.
, Saacon Luxuries Ltd
I needed guidance from an expert in food processing when I conceived the idea of venturing into Tea/Infusion production. I got connected with Impact Food Hub (IFH). A team member of IFH was tasked to assist me and this indefatigable team member’s guidance was simply indispensable to me as a startup tea/infusion producer. Thank you Impact Food Hub. SAACON Tea owes you a debt of gratitude for your services and cannot thank you enough.
Sheila Enni
Whesoyy
Our HVC data had a significant increase within a week when Impact food hub advertised our products. Their professional guidance is above the roof.
Vashty Kate Simpson
, Rare Steaks
Working with Impact Food Hub has been extremely great for my brand.Their expertise and attention to detail have contributed significantly to the development, testing and production of our amazing processed meat products.Would not have had it any other way!
Naa Scott-Arthur
, Yummy Shay
We’ve developed a great partnership with Impact Food Hub. their dedication is evident in all aspects of our business. As a startup; they supported us throughout the entire business and product development. We appreciate your attention to detail and approach to bringing the new exhibit to life.
Sandra Snowden
, Hendy Farms
The Impact Food Hub offered professional and technical support throughout the product development of our first product (Mango Habanero Hot Sauce) and continues to guide Hendy Farms with shelf life study and marketing of new products.
Randy Brew
, Cheers
The Cheers group has grown and developed over the years as a result of good hygienic food consultancy from IFH. Their constant dedication and swift response are noticeable in our line of business.
